/ Product description and story /
Cocoon wrapped in 2017 catalog, included new products, fair trade philosophy, organization profile ... and so on
FSC certified forest paper and soybean ink printing
Product copy: cocoon wrapped
Clothing Photography: Kadosa Yuan
Makeup style: cocoon wrapped, Jin Weun Hung, Zhu Lu
Model: Zhang circle (height 164cm), Wang Zhenlin (height 168cm), Caroline Chuang (height 170cm)
Baby model: preserved eggs
Child model: Emma, Abu
The contents of the two versions are consistent, only the cover is not the same
A constant effort to make the world a better brand
In May 2013, I launched a campaign called "Let the flag to keep flying flags", hoping to appeal to the public by a small banner: the hair is a family, the family does not buy or sell, never betray! At that time the first response to this activity, the hair child will keep the flag hanging shop is cocoon wrapped. Vinka and Liz went to Brazil in July to participate in the 2013 WFTO World Trade Organization annual meeting, also helped to keep the flag has the opportunity to fly in Rio de Janeiro Jesus like the hands. And these had just started the activities of the flag, is undoubtedly the greatest encouragement and support.
Fair trade and animal protection, in essence, share the same values: flat life value, equal treatment of others, cherish the heaven and earth naturally give us everything, the pursuit of ecological environment sustainable. In my fan of the promotion of animal protection, I love the sentence is: "move, not social issues, is life." Looking at all of today's social issues, which is not related to equity? Annuity reform, marriage equal rights, transition justice ... no one is. Fair word written to simple, but placed in life, really able to practice the number of people? Not because it is difficult to have so many social problems? In the brand management is even more so, the capitalist utilitarian society, a brand to be able to pay attention to fairness, not only fair treatment of fair trade organizations to care for the upstream manufacturing side, but also a fair treatment of employees, fair treatment of consumption Public, fair treatment of business partners encountered in each of the partners ... fair word in the logic of the identity of the people certainly not a few, but really able to implement the practice in every link on the brand I believe that may be very few The
I sometimes think that if I am not embarked on the road to protect animals, I would like to participate in the inevitable is the promotion of fair trade; if I am not for animal protection and embarked on the entrepreneurial path of social enterprises, Joined the brand must also be wrapped in cocoon. Looking at the 2017 catalog, this feeling is particularly strong! Cocoon wrapped in every piece of work are so beautiful, from us to see the visual finished products, to see the process of intentions, as well as the entire supply chain behind the beautiful life. Such a continuous efforts to make the world a better brand, how do not let people heart longing?
Finally want to say is that in my years of observation, cocoon wrapped really do not fair treatment of the object, that is their own!
Please have a good meal, please rest, please a little fair treatment of their own, okay?
Richy Ma - Wei Ping
[Very much animal life section] activities sponsor
/ Size /
A total of 136 pages
/ Material /
/ Designer and brand profile /
Cocoon design + fair trade
Cocoon wrapped in Taiwan's first WFTO World Fair Trade Organization certified members
1% of your purchases will be donated to the earth
1% For The Planet
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Origin / manufacturing method