Making choices for a better future

Pinkoi’s Vision

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Achieving ideal lifestyles with great design

"Every purchase you make is a vote for the world you desire."

Since its founding in August 2011, Pinkoi has remained committed to unique, tasteful and customizable designs that allow everyone to achieve their ideal lifestyles.

Design the way you are!

Our ESG vision is to create a sustainable and ideal lifestyle for consumers. We are dedicated to helping them actualize a lifestyle that exudes both inner and outer beauty.

ESG and Sustainability Initiatives

Starting in Taipei and expanding to cities like Tokyo, Hong Kong, Bangkok, and Shanghai, we are Asia's leading cross-border design marketplace. Beyond offering a wide range of products for daily life, Pinkoi also maintains a long-standing commitment to taking action on sustainability issues such as women's empowerment, gender equality, and environmental friendliness in various Asian markets. We are dedicated to making a positive impact on society by refocusing on ESG.
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Environmental

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Pinkoi places a strong emphasis on the impact and responsibility related to environmental sustainability in its operations and development. We support carbon reduction and the development of renewable resources. We aim to leverage the power of our platform as a starting point to promote environmental awareness and conservation efforts. Together with consumers, design brands, and industries, we are dedicated to contributing our efforts to repair the Earth's environment, truly embodying the vision of environmental sustainability.

▼ Our Eco-Friendly Initiatives ▼

Social

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As a brand that started in Taiwan and expanded across Asia, Pinkoi is committed to a long-term development strategy that focuses on satisfying consumers, design brands, and team members in various regions, all while fostering social and industrial integration. Our goal is to achieve comprehensive sustainability in our operations.
Regarding Consumers and Community Stakeholders:

We are dedicated to promoting an ideal lifestyle. We aim to discover and guide consumers towards brands and products that benefit society. We encourage consumers to join us in making choices for a better future.

"Every purchase you make is a vote for the world you desire." Let's enjoy high-quality sustainable products while working together to build a greener and more eco-friendly lifestyle.

Regarding Design Brands:

We continuously provide educational services, share knowledge, and offer trend insights from various perspectives. We also actively foster innovation and facilitate exchange programs. Our goal is to enable the design ecosystem to thrive, starting from Taiwan and expanding across the Asian region.

Regarding Our Team Members:

We provide numerous job opportunities and benefits packages within an equal opportunity system, including better-than-mandated vacation time, support for flexible remote work, a focus on employee-employer relationships, and the well-being of employees' physical and mental health. We continually offer education, training, and career growth opportunities from diverse angles to attract exceptional talent and encourage team members to reach their potential, fostering a supportive and welcoming workplace.

▼ Our Social Initiatives ▼

Governance

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Pinkoi upholds the principles of openness, transparency, diversity, efficiency, and fairness, which are integrated into every facet of our corporate governance. Through a diverse leadership team and a foundation in digital technology, we’ve established proactive risk management mechanisms. We also ensure information security and consumer privacy protection, enhancing operational resilience, mitigating or preventing the impact of risk events, and ensuring sustainable operations.
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Diverse Executive Team

In addition to a diverse and equal opportunity employment culture, Pinkoi's executive and decision-making tiers are also characterized by a rare high proportion of women. They lead our team with diverse backgrounds, professional expertise, and transparency, as we steer efficiently and effectively towards sustainable operations.

Transparent and Friendly Workplace Environment

① Anti-Workplace Bullying and Harassment Measures (Left): We display notices addressing workplace bullying and harassment in our office and have established an employee care hotline and email.

② Regular CXO AMA (Ask Me Anything) Sessions (Right): We Invite executive team members to take turns discussing and responding to both anonymous and non-anonymous questions from our team. Topics may include company development and the reasoning behind decisions. This enhances communication between team members and decision-makers while maintaining openness and transparency.
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Information Security and Privacy Protection

To ensure information security and safeguard consumer privacy, Pinkoi's engineering team has established benchmarks for the confidentiality and integrity of information. In addition to rigorous development and testing processes, regular cybersecurity risk training is conducted to continually reinforce and implement information security and personal data protection measures. This ensures that consumers can confidently use our services.

B Corporations on Pinkoi

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What is a B Corporation?

Obtaining B Corporation certification isn't just about "becoming the best company in the world," but rather "being the best for the world." Many B Corporations choose to open shops on Pinkoi. We firmly believe that Pinkoi, in partnership with design brands, has the capacity to foster positive outcomes and inclusivity, truly embodying the principle of "going the distance together". We believe that Pinkoi is a platform brand capable of sustainable operation.
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“Eco-Friendly” Label

This label helps you to easily spot eco-friendly products on Pinkoi. Products with this label are aligned with environmental sustainability efforts in terms of their materials, design, production, packaging, shipping, or usage.

ESG Awards and Recognition

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2022 DEI Vision Awards for Diversity and Inclusion

★ Midsize & Small Enterprises, Gold Award
★ Best Women’s Empowerment Award