Peter is the CEO and a co-founder of Pinkoi. Driven by a vision to help individuals achieve their ideal lifestyles through a combination of technology and design, he, alongside partners Mike and Maibelle, founded Pinkoi. Their ambition is to create a design ecosystem that enriches lives everywhere. Outside of work, Peter has a passion for cooking and has recently taken a keen interest in the art of sashimi.

Peter had worked in Silicon Valley for 7 years, and was the Senior Engineer Lead of the Social Search Group at Yahoo Global HQ for 4 years. There, he led the R&D of many products and services, including the development of "Yahoo! Answers." It was during his time in the States that he started frequenting craft fairs. He would visit small design boutiques in San Francisco, and listen to the designers' stories of how they tried to get their designs to the world. This gradually planted the seeds for the founding of Pinkoi.

Mike is the CPTO and a co-founder of Pinkoi. He's responsible for developing technology for Pinkoi's platforms and overseeing daily operations. Committed to building world-class products, he approaches every aspect of research and development with high standards. In recent years, he has led the team in developing Pinkoi's own native "Lifestyle AI Model", which uses data and artificial intelligence to portray abstract lifestyle-oriented consumption. This innovation has created a Retail Media Network (RMN) that empowers designers to penetrate global markets, and other Software as a Service (SaaS) offerings.

Mike possesses unique interdisciplinary experience and an entrepreneurial spirit. He not only taught himself programming languages, but has also ventured into running his own shaved-ice shop. Running the shop gave him a deeper understanding of the service industry ethos and business management strategies. Mike then went on to found several successful websites and online services. His cross-disciplinary experience allows him to break free from engineering-centric thinking, adopting the best and most appropriate technologies to create the most suitable systems from scratch.

Maibelle is a co-founder of Pinkoi. With a background in design, she places a strong emphasis on overall aesthetics and details. She actively incorporates design thinking into product development and business strategy, bringing about an impact on the market that transcends conventional frameworks.

Maibelle had lived in the United States for many years before unexpectedly finding herself immersed in the entrepreneurial spirit of Silicon Valley. She has served as a senior designer for multiple Silicon Valley startups, focusing on interaction design and UI/UX. In her spare time, Maibelle is also a creator. She teams up with her husband to produce illustrations, art, and lifestyle goods. It's been her lifelong dream to design and create.