Tokiji Bezel-less Digital Watch - Silver Case / Black Leather Strap

https://www.youtube.com/watch?v=DfsmNRH4O8g&t=5s **▎About Normal – Tokiji** https://live.staticflickr.com/65535/50690529423_0ca249b7b9_b.jpg "Normal" is a word that resonates with many. We live in a community of shared understanding, where perspectives intersect, and individuals define and interpret this word differently. In 2006, designer Ross McBride established "Normal Timepieces" as a platform to express his aesthetic and design philosophy. Having grown up in the United States and lived in Japan, Ross was deeply influenced by mid-century American design, as well as Japanese minimalism and craftsmanship. Ross believes that the products we choose are extensions of ourselves. Through his design principles and brand ethos, our products are created for those who appreciate refinement, detail, and possess a confident sensibility for design. Over the years, we have dedicated ourselves to perfecting the digital watch, striving to integrate it into the modern aesthetic of the watch market. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162206_image_big.jpg?1583981230 The Normal watch is named "Tokiji," which means "Time" in Japanese. We have strived for a borderless display aesthetic. **▎Exquisite Craftsmanship** Winner of the iF DESIGN AWARD 2020 https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162208_image_big.jpg?1583981483 This new watch embodies pure minimalism. At first glance, it appears to be a traditional analog watch. It retains the classic stopwatch design with a crown and two buttons, but in this watch's construction, all three serve as functional buttons. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162209_image_big.jpg?1583981578 The most striking feature of this watch is its unique "display." It boasts a specification unparalleled by any other digital watch currently on the market. Most digital watch screens have a printed frame on the base layer that obscures the LCD. This has been a persistent challenge. When a black LCD screen is close to the bezel, it can create a shadow, and when they overlap, light can refract, detracting from the overall screen aesthetic. The framed shape becomes prominent, preventing a truly full-screen experience – a problem that watch designers must address. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162210_image_big.jpg?1583981652 We have overcome the inherent flaws in the conventional digital watch design process. By removing the air between the glass and the LCD screen, we achieve a closer fit between the screen and the bezel, thus resolving the shadow issue. This allows light to penetrate the bezel directly, illuminating the display fully. The result is an exceptionally deep and uniform black across the entire watch face, accentuating the vibrancy of the digital numerals and the beauty of the design. **▎Product Specifications** https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162215_image_big.png?1583982047 https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162216_image_big.jpg?1583982084 Movement: Custom Digital Module Battery: Two V371 Silver Oxide Batteries Dimensions: Ø38 x 8.5 mm / Ø1.5 in x 0.35 in Functions: Time, Date, Alarm, Second Time Zone, Stopwatch, Backlight Case: 304 Stainless Steel Lens: Hardened Mineral Glass Strap: Premium Calfskin Leather Weight: 50g / 1.76oz Water Resistance: 3 ATM (30 m / 100') Warranty: 2 Years https://live.staticflickr.com/65535/50687005732_f21a689db8_c.jpg https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162220_image_big.jpg?1583982537 To ensure practicality for everyday wear, both the front and back of the watch feature a consistently minimalist and clean design. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162221_image_big.jpg?1583982800 The assembly and quality inspection of our watches are meticulously supervised by us in Tokyo. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162223_image_big.jpg?1583982980 All leather and metal straps produced by us are equipped with quick-release levers. These straps can be easily removed and replaced without the need for any tools. **▎Classic Packaging** https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162225_image_big.jpg?1583983257 Each watch is presented in a beautifully crafted, minimalist watch box along with a warranty card, and comes with a two-year guarantee. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162234_image_big.jpg?1583985050