Tokiji Borderless Digital Watch - Black Case / Black Leather Strap

https://www.youtube.com/watch?v=DfsmNRH4O8g&t=5s **▎About Normal – Tokiji** https://live.staticflickr.com/65535/50690529423_0ca249b7b9_b.jpg "Normal" is a familiar word. We exist within a community of shared understanding, where perspectives intersect, and individuals imbue this term with their own definitions and interpretations. In 2006, designer Ross McBride established "Normal Timepieces" as a platform to express his aesthetic and design philosophy. Having grown up in the United States and lived in Japan, Ross was deeply influenced by mid-century American design, as well as Japanese minimalism and craftsmanship. Ross believes that the products we choose are an extension of ourselves. Through his design ethos and brand policy, our products are created for those who appreciate sophistication, detail, and possess a discerning confidence in design. Over the years, we have dedicated ourselves to refining digital watches, striving to integrate them into the modern aesthetic of the watch market. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162206_image_big.jpg?1583981230 The Normal watch is named "Tokiji," which means "Time" in Japanese. We are committed to achieving a design with a borderless display aesthetic. **▎Exceptional Craftsmanship** Winner of the IF DESIGN AWARD 2020 https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162208_image_big.jpg?1583981483 This new watch embodies pure simplicity. At first glance, it appears to be a conventional analog watch. It adopts the traditional chronograph design with a crown and two buttons, but in this watch's construction, all three serve as functional buttons. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162209_image_big.jpg?1583981578 The most striking feature of the watch is its unique "dial" display. It possesses a specification previously unseen in any other digital display watch; most digital display watches have a frame printed on the underside of the screen, designed to obscure the LCD. This presented a persistent challenge, as the proximity of the black LCD screen to the gasket could cast shadows, which, when overlapping, would reflect light and detract from the screen's overall visual appeal. The framed shape would stand out, preventing a truly complete screen design—a problem that every watch designer must confront. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162210_image_big.jpg?1583981652 We have resolved the inherent flaws in the conventional digital watch design process. By eliminating the air between the lens and the LCD screen, we have achieved a closer, more flush fit between the display and the gasket, effectively solving the shadow issue. This allows light to pass directly through the gasket, revealing the display in its entirety. The result of this process is a dial surface that presents a remarkably deep and uniform black, accentuating the vividness of the digital numerals and the beauty of the craftsmanship. **▎Product Specifications** https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162215_image_big.png?1583982047 https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162216_image_big.jpg?1583982084 Movement: Custom digital module Battery: Two V371 silver oxide batteries Dimensions: Ø38 x 8.5 mm / Ø1.5 in x 0.35 in Functions: Time, Date, Alarm, Second Time Zone, Stopwatch, Backlight Case: 304 Stainless Steel Lens: Hardened Mineral Glass Strap: Premium Calfskin Leather Weight: 50g / 1.76oz. Water Resistance: 3 ATM (30 m / 100') Warranty: 2 Years https://live.staticflickr.com/65535/50687005732_f21a689db8_c.jpg https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162220_image_big.jpg?1583982537 The watch's front and back feature a consistently minimalist and clean design, ensuring its practical wearability and seamless integration into everyday attire. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162221_image_big.jpg?1583982800 The assembly and quality inspection of all watch products are personally supervised by us in Tokyo. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162223_image_big.jpg?1583982980 All leather and metal watch bands we produce are equipped with quick-release levers. These straps can be effortlessly removed and replaced without the need for any tools. **▎Classic Packaging** https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162225_image_big.jpg?1583983257 Each watch is presented in a warm, minimalist watch box along with a warranty card, and comes with a two-year guarantee. https://s3-ap-northeast-1.amazonaws.com/zeczec-prod/asset_162234_image_big.jpg?1583985050