About a.b.art Swiss Made Watches
Germanic Roots in Swiss Watchmaking Artistry • Understated, Elegant German Aesthetics
Brand Story and Development:
a.b.art watches originated in 1991 in the small southern German town of Freiburg, focusing on the design trend of minimalist aesthetics and functionalism. This approach is combined with Switzerland's century-long tradition of pursuing high-quality watchmaking. As the brand name a.b.art watches (authentic and basic watch) suggests, it aims to convey a watchmaking art style of "precise quality" and "simple, unpretentious" elegance to every wearer.
In its early days, a.b.art watches were sold only in Germany and Switzerland. To accommodate the rapidly growing global sales volume, it was integrated into the independent watch factory Fashiontime Ltd. in Biel, Switzerland, in 2003. This company then took responsibility for product manufacturing and sales. To date, a.b.art watches' business has expanded worldwide.
Milestones:
1999: The a.b.art A101 received the Form '99 Federal Craft Association award in Germany and was acquired for the permanent collection of the Museum of Modern Art (MoMA) in New York.
2007: a.b.art watches' quality received significant recognition, becoming a member of the Federation of the Swiss Watch Industry.
2009: The a.b.art O101 won the red dot design award in Germany.
2010: The a.b.art O101 was nominated for the German Design Award.
2010: The a.b.art OA102 received the international GOOD DESIGN Award.
Product Description
Brand: a.b.art
Model: a.b.art - D101
Movement: Swiss-made high-quality quartz movement
Case Diameter: 34mm | Thickness: 6.1mm
Strap Width: 21mm
Watch Weight: 30g
Dial: White | Strap: White
Hands: Silver | Markers: Silver
Case: 316L stainless steel
Strap: Genuine calfskin leather strap
Crystal: Sapphire crystal glass
Functions: Hour, minute
Water Resistance: 3 meters (3 ATM) for daily life
Other: Official product, includes original packaging box, 2-year warranty.
Product Description
Product Details
- Material
- Stainless Steel
- How It's Made
- Machine-made
- Where It's Made
- Switzerland
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- Down to the last 1
- Ranking
- No.92,367 - Accessories | No.335 - Men's & Unisex Watches
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- Product Type
- Authorized Representation
- Authorized By
- OBLVLO 歐弗洛
- Listing Summary
- In product design and development, a.b.art watches fully embraces the minimalist spirit of modernism (German Bauhaus) as its guiding principle. It emphasizes understated yet elegant German-style fashion, rather than ornate and dazzling luxury, focusing on the impeccable, high-quality Swiss watchmaking craftsmanship, not superficial value derived from excessive packaging.
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