POLeR X Filter017 DBD Logo Towel joint visual towel

This time Filter017® and Poler®, a well-known outdoor brand in Portland, USA, use the virtual secret organization "DBD" (Day before Doomsday) as the creative concept, and use "LIVE EVERYDAY AS IF IT WERE YOUR LAST DAY" as the appeal slogan to officially launch a multinational Joint style outdoor series single product. In today's epidemic era with a strong doomsday atmosphere, it brings some inspiration and reflection to people who yearn for and cherish outdoor life. Sublimation printed sports towels are not easy to fade, breathable and comfortable, and are more suitable for camping and travel. For details and visual identity, the style label printed on DuPont™ Tyvek® material is specially customized, and different delicate feelings are embedded in the seemingly simple single product. --- About the secret organization "DBD" With the purpose of "implementing the new order of outdoor life; living in the present without leaving regrets", the mysterious organization "DBD" (Day before Doomsday) established by gathering outdoor fanatics from various fields began and became active in the 21st century. It is reported that the participants transcended the boundaries of species, language, religion and culture, etc., peacefully united different ethnic groups, and promoted positive outdoor style and life thinking with a radical attitude. However, it is difficult to obtain and confirm the internal information of the organization in depth, and the members are spread all over the region. It is also difficult to trace the extent of activities in detail.