About a.b.art Swiss Made Watches
Germanic Roots in Swiss Watchmaking Craftsmanship • Understated German Aesthetics
Brand Story and Development:
a.b.art watches originated in 1991 in the small southern German town of Freiburg, embracing a design philosophy centered on minimalist aesthetics and functionalism. This approach is combined with Switzerland's centuries-old tradition of pursuing high-quality watchmaking. As the brand name a.b.art watches (authentic and basic watch) suggests, it aims to convey a style of watchmaking art that is "precisely crafted" and "simply unpretentious" to every wearer.
Initially, a.b.art watches were sold only in Germany and Switzerland. To accommodate rapidly growing global demand, the brand was integrated into Fashiontime Ltd., an independent watch factory located in Biel, Switzerland, in 2003. This company then took responsibility for product manufacturing and sales. Today, a.b.art watches' business has expanded worldwide.
Milestones:
1999: The a.b.art A101 received the Form '99 Federal Craft Association award in Germany and was acquired for the permanent collection of the Museum of Modern Art (MoMA) in New York.
2007: a.b.art watches' quality was deeply recognized, becoming a member of the Federation of the Swiss Watch Industry.
2009: The a.b.art O101 won the red dot design award in Germany.
2010: The a.b.art O101 was nominated for the German Design Award.
2010: The a.b.art OA102 received the international GOOD DESIGN Award.
Product Description
Brand: a.b.art
Model: a.b.art - D102
Movement: Swiss-made high-quality quartz movement
Case Diameter: 34mm width | 6.1mm thickness
Strap Width: 21mm
Watch Weight: 30g
Dial: Black | Strap: Black
Hands: Silver | Markers: Silver
Case: 316L stainless steel
Strap: Genuine calfskin leather strap
Crystal: Sapphire crystal glass
Functions: Hour, Minute
Water Resistance: 3 meters (3ATM) for daily life
Other: Official product, includes original packaging, 2-year warranty.
Product Description
Product Details
- Material
- Stainless Steel
- How It's Made
- Machine-made
- Where It's Made
- Switzerland
- Stock
- Down to the last 1
- Ranking
- No.87,799 - Accessories | No.306 - Men's & Unisex Watches
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- Product Type
- Authorized Representation
- Authorized By
- OBLVLO 歐弗洛
- Listing Summary
- a.b.art watches is deeply rooted in the minimalist tradition of modernism (German Bauhaus) for its product design and development. The brand emphasizes understated yet elegant German-style fashion, rather than ostentatious luxury. It focuses on the impeccable quality of Swiss watchmaking, rather than superficial value derived from excessive packaging.
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