About a.b.art Swiss Made Watches
Germanic Roots in Swiss Watchmaking Craftsmanship • Understated German Aesthetics
Brand Story and Development:
a.b.art watches originated in 1991 in the small southern German town of Freiburg, focusing on the design trends of minimalist aesthetics and functionalism. This was combined with Switzerland's centuries-old tradition of pursuing high-quality watchmaking. As the brand name a.b.art watches (authentic and basic watch) suggests, it aims to convey the art of watchmaking—characterized by "precise quality" and "simple, unpretentious" style—to every wearer.
Initially, a.b.art watches were sold only in Germany and Switzerland. However, to meet the rapidly growing global demand, the brand was integrated into the independent watch factory Fashiontime Ltd. in Biel, Switzerland, in 2003. This company then took responsibility for product manufacturing and sales. To date, a.b.art watches' business has expanded worldwide.
Milestones:
1999: The a.b.art A101 received the Form '99 Federal Craft Association award in Germany and was acquired for the permanent collection at the Museum of Modern Art (MoMA) in New York.
2007: a.b.art watches' quality was deeply recognized, and it became a member of the Federation of the Swiss Watch Industry.
2009: The a.b.art O101 won the red dot design award in Germany.
2010: The a.b.art O101 was nominated for the German Design Award.
2010: The a.b.art OA102 received the international GOOD DESIGN Award.
Product Description
Brand: a.b.art
Model: a.b.art - O101
Movement: Swiss-made high-quality quartz movement
Case Diameter: 40.5mm width | 7.4mm thickness
Strap Width: 21mm
Watch Weight: 48g
Dial: Silver | Strap: Black
Hands: Black | Indices: Black
Case: 316L stainless steel
Strap: Genuine calfskin leather strap
Crystal: Sapphire crystal glass
Functions: Hour, minute, second, date display
Water Resistance: 3 meters (3 ATM) for daily life
Other: Official product, includes original packaging box, 2-year warranty.
Product Description
Product Details
- Material
- Stainless Steel
- How It's Made
- Machine-made
- Where It's Made
- Switzerland
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- Down to the last 1
- Ranking
- No.91,058 - Accessories | No.322 - Men's & Unisex Watches
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- Product Type
- Authorized Representation
- Authorized By
- OBLVLO 歐弗洛
- Listing Summary
- In product design and development, a.b.art watches fully embraces the minimalist tradition of modernism (German Bauhaus) as its guiding principle. It emphasizes understated yet elegant German-style fashion, rather than flashy and glittering luxury, focusing on the impeccable quality of Swiss watchmaking rather than superficial value derived from excessive packaging.
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