Pinkoi’s 10th Anniversary · Celebratory Project Pinkoi Navy & Pinkoi Salmon Validated by Pantone Color Institute

Pinkoi Navy | Pinkoi Salmon

Color Messages by Pantone Color Institute


Pinkoi has marked its 10th anniversary in 2021! To celebrate this unique moment, Pinkoi has joined with Pantone Color Institute™, a leading source of globally recognized color expertise, to validate its two core brand identity colors — Pinkoi Navy and Pinkoi Salmon. These two colors are now further defined with in-depth messages and meanings.
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— Pinkoi Navy —

Causally Elegant.Self Assured.Confident.Credible

"A dynamic and confident blue hue that knows no boundaries, Pinkoi Navy transcends design; encouraging and empowering us to look beyond the obvious, inspiring our desire to explore and discover new possibilities, emboldening our spirit as we aspire toward greater self-expression."
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— Pinkoi Salmon —

Welcoming.Energizing.Sincere.Fulfilling

"An inviting pink hue whose versatility expresses a holistic sensibility, Pinkoi Salmon embraces all cultures and communities. An unconventional pink shade, Pinkoi Salmon stirs our passion for artistic exploration and thirst for original design."

Pinkoi | Pantone Color Institute

Design & Color.Dialogue on Brand Identity

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Laurie Pressman

Vice President of Pantone Color Institute

"Pinkoi Navy Blue is symbolic of the ocean and deep sea waters. It always projects a subtle decency and professional feeling. This echoes the solid and influential role of Pinkoi in the Asian design ecosystem. It inspires us to explore and discover the possibility of design diversity and variety.

By adding Pinkoi Salmon Pink, it further imbues the living beings in this big ocean with warmth and trueness, just like every soul in the designs available from Pinkoi."
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Maibelle Lin

Co-Founder & CPO of Pinkoi

“Pinkoi has also taken color as an essential for building a strong brand identity. It provides a great start for seeding a brand association in people’s minds. We are very happy to have Pantone Color Institute further enrich our color messages and connect them to our brand DNA.”

Bonus Track | Influencer Interviews

Bonding Between Pinkoi & The Design Ecosystem


With its brand mission of empowering Asia’s design ecosystem, Pinkoi invited influencers from the design and cultural circles of Taiwan, Hong Kong, Japan and Thailand, to share their impressions of Pinkoi and its brand colors.
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Mickey Huang | Taiwan

TV Host / Art Collector

“Pinkoi Salmon gives people a sense of warmth, while Pinkoi Navy is non-aggressive and provides a comforting and soothing feeling. This seems to represent the concept of “soothing people’s hearts with design” that Pinkoi wants to present to us.”
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Javin Mo | Hong Kong

Creative Director & Founder of Milkxhake

“Color is identity - it has life, it has tangible form. It provides a brand with essential vitality and market recognition. Pairing the brand colors, Pinkoi Navy and Pinkoi Salmon, with special fonts, the Pinkoi’s logo clearly conveys the brand’s value with simple and yet internationalised visuals.”
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Yoshiko Ikoma | Japan

Fashion Journalist / Producer of HIRUME / Former Editor-in-chief of Marie Claire Japan

“Pinkoi is an international e-shopping platform, where you can find all kinds of fascinating and exciting design products. "Our earth is full of love” is the impression Pinkoi Navy and Pinkoi Salmon have given to me. Pinkoi’s logo projects an image of high-powered energy and a sense of loveliness.”
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Pichit Virankabutra | Thailand

Director of Creative Space Development, Creative Economy Agency (CEA)

“Pinkoi Navy and Pinkoi Salmon form a bold color combination. I appreciate such valiant color choices and find this really suits Pinkoi. When I see Pinkoi’s logo, an image of “an island floating in the sea” spontaneously appears in my mind.”

\10th Anniversary Special Project /

This collaboration with the Pantone Color Institute unveils the first wave of celebratory projects for Pinkoi’s 10th anniversary. There will be more exciting special projects to come.

Please stay tuned and continue to support great design with Pinkoi!