Brand Story｜YULILY
Founded in the autumn of 2024, it is a crystal and jade jewelry brand born out of love and beautiful beliefs. The brand name comes from the last letter of the founder's name "YU" and the lily "LILY" which symbolizes purity and long-term companionship. It means that we hope this brand will be like the language of lilies, gently and firmly accompanying every friend and customer, and become a shining presence in their life journey.
The founder, with his passion for crystal, jade and jadeite, felt that the quality of products on the market varied greatly. Some were priced high but not up to par with the quality, while others were prohibitive. Therefore, we hope to break the framework of "beauty can only be expensive" and have specially introduced a series of "affordable but high-quality" natural jade bracelets and crystal jewelry. People who like jade culture and love to wear jade bracelets are no longer hindered by prices, but can own a piece of jewelry with energy, fashion and personal style with a reasonable budget. Whether it is a daily match or a gift to an important person, it can convey love and sincerity.
It is composed of "YU" and the lily "LILY" which symbolizes love and purity.
We believe that beautiful jewelry should not be limited by price.
Here you can find everything for every budget.
A piece of high-quality, sincerely selected jade and crystal that is worthy of accompanying you.
