yotwatch-tw

｜Brand｜

YOT WATCH, MADE FROM TOYS.
"Toys Reborn, Time Redefined"
The name "YOT" comes from reversing the word "TOY," symbolizing the recycling and reuse of second-hand toys. Through our resource circulation program, each ticking hand of the watch moves toward the future, engraving warm memories with every moment.

YOT WATCH is crafted from recycled children's second-hand toys. The idea behind this product development stems from wondering if the toys that accompanied children during their childhood could be repurposed instead of discarded. In collaboration with the well-known Japanese design firm torinoko, the product concept and design aim to reflect the values of recycling and resource reuse. We hope YOT WATCH will become a symbol of sustainable circulation between the past and the future, contributing to environmental sustainability.

After winning four awards for design and sustainability, YOT WATCH continues to gain recognition in Japan, including the 2023 Good Design Award and the annual OMOTENASHI Selection. With a focus on familiar colors and a minimalist design, the product embodies environmental values through recycling and resource reuse. We look forward to introducing YOT WATCH to consumers who value sustainability, care about the environment, and appreciate aesthetics.