OUR STORY
FAMILY AND FRAGRANCE | A PREDESTINED MISSION
It all began as a cherished memory. A wisp of smoke, the sizzle of boiling water, a flavourful aroma, and the lively taste of rich tea. Despite being frequent travellers and spending most of their lives away from their roots, brothers Daniel and Stanley remembered their childhood in Taiwan through the fragrant tea lovingly made by their father. Even thousands of miles away from their roots, the humble pot became a symbol of culture and identity, brewing a passion within them. Seizing the opportunity, the duo blended their background in design and love for tea, giving birth to Yoo Shee Tea – a harmonious celebration of traditional Oriental elegance and contemporary Western vision.
THE WARMTH OF A CUP OF TEA | A HEART OPEN TO THE WORLD
As Yoo Shee Tea blossomed from the memories of Daniel and Stanley, the brand's development was guided by a deep-rooted family tradition of brewing tea as a gesture of warm hospitality to guests. Drawing inspiration from their Taiwanese legacy, where tea symbolizes connection and goodwill, the brothers transformed their childhood experiences into a mission. Infused with a heartfelt determination to extend the hand of friendship across continents, Yoo Shee Tea aspires to spread warmth and kindness through a cup of warm tea, evoking the comforting aroma and soothing sensation that transcends geographical boundaries.
AN EVERLASTING INVITATION | DISCOVER ORIENTAL IN THE CUP
Embark on an extraordinary tea journey with Yoo Shee Tea, where every sip is curated for you to experience unparalleled premium teas. While our meticulously crafted teas promise a symphony of flavours and distinctive fragrances, we are devoted to creating an inviting atmosphere where you can effortlessly explore the diverse world of tea beyond the cup.
As always, we extend our warmest welcome to you. Join us to discover Oriental in the cup.
BRAND NAME PHILOSOPHY
The character "羽" (yoo) draws from the graceful dance of tea leaves in a teapot, reflecting the elegance of feathers taking flight. It pays homage to Lu Yu, the tea sage of the Tang Dynasty, symbolizing our brand values: connecting through tea, embracing diversity, and harmony.
"曦" (Shee) embodies morning sunlight, symbolizing tea's caress on the soul. Like the morning sun's gentle call, warmth rises, illuminating every facet of tea enthusiasts, embraced and blessed.
We blend classic and innovative teas in the teapot, infusing not just tea leaves but also sincerity and passion. Our approach combines Eastern wisdom with Western enthusiasm, creating a blend that spreads the fragrance of tea worldwide, carried through the boundless environment.