concept :
inspiration to capture moments.

Personal information of brand founders.
- Kwang Tatchaya Wachiraboonserm : graduated from Faculty of Management science, Silpakorn University
- Path Sumalee Seneewong Na Ayutthaya : graduated from Information Communication Technology, Silpakorn University

Brand concept and background :
YESIDID originated on the day we bought our first camera. Tired of the plain black strap originally attached to the camera, we created a new one with details and characters, something that existed nowhere in the market at that time. Inspired to help vamp up the cameras of other fellow photography enthusiasts, more straps were created, and the rest is history.

Inspiration :
Professional or amateur, all you need is love and inspiration to take your camera and step out in search of new perspectives of the world. Made with passion for photography, each of YES IDID’s camera strap has its own unique features. Add your inspiration and make your individuality shine.

Brand name :
When people saw our camera strap and asked if we made it ourselves, we answered “Yes, I did,” the response which sparked interest and excitement from our customers. Despite the initial doubt about its marketability, the reception of our first launches was overwhelming and positive. Proud to see how the straps were welcomed, we used “YES IDID” to represent our brand.

Product process :
Every single YES IDID strap is designed, sourced, and used ourselves. Thanks to suggestions from our customers, we are able to identify the right designs and quality.

Brand development/journey :
From going to small events to owning a physical store, YES IDID had opportunities to exchange ideas and hear feedback from everyone. Some products are even inspired by the ideas of our customers. We are fortunate to have not only local customers, but also international ones. This led us to an online platform where people from all over the world can reach us as well. To ensure everyone’s satisfaction, customer service is also our priority.

Goal of the brand :
To bring YES IDID to broader local and international markets.