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As a sustainable fashion and lifestyle
brand,we interpret the new naturalist
aesthetic through the contemporary
use of self-woven and rare vintage
fabrics.
Our story began in 2014 and centered
around traditional handwoven textiles
and our own plant-dyed fabrics.We
collaborate with a group of local
artisans skilled in dyeing,weaving,
and sewing, adhering to small-batch
design development and consciously
reducing waste emissions,creating
durable clothing and lifestyle products.
In the ongoing shaping and exploration of style,Sen-shoku has
gradually established the aesthetic of "new naturalism" through
About the brand
the integrated use of plant-based dyes and textiles along with
vintage fabrics.We continuously express the diverse
possibilities of natural textile materials, traditional culture, and
sustainable production and lifestyle.
In 2024, we will further refine and expand our studio into three
distinct brands,allowing for a deeper and more multifaceted
exploration of fashion language. These three brands include: Sen-shoku, the oldest brand within our studio, has always focused on the craftsmanship of
fabrics and plant dyeing.In addition to our continually updated collection of artisanal,garments,we also offer a variety of brand collaborations and a rich product line in lifestyleand home goods.MONDO HUE conveys a concept of global,diverse colors and styles.The brand name suggests a
fusion of various cultures,aesthetics,and hues,showcasing an open,inclusive,and multifaceted
lifestyle.In terms of fashion and lifestyle,MONDO HUE represents cross-cultural trends,a diversity
of styles,and values that prioritize individuality and freedom.
WOOVE The brand's Chinese name,","emphasizes the unity between objects and the self,conveying
a sense of interconnectedness with all things.By utilizing rare fabrics and vintage textiles leftover
from the production process,combined with high-quality industrial materials,we create
contemporary clothing that is relaxed, playful, and simply practical.