Woodwatchhk was successfully crowdfunded on Kickstarter in 2017 to create personalized watches from recycled wood.

Our materials come from different places in life, such as old furniture or construction waste, transform and give them new life and form before they are about to be discarded, and become "wooden watches" in everyone's hands. "Wooden watch" replaces the "gold" character of "watch" with wooden characters, symbolizing the insistence on making watches with environmentally friendly recycled wood, hoping to arouse the public's attention to the harmony between man and nature, and to take sustainable development of consumption as the common goal.

"Wooden Watch" is the first and only watch brand in Hong Kong that uses recycled wood. The brand goal is to bring out the concept of "recycling and upcycling" through workshops and product design.