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The first Chinese fashion brand to win the prestigious HK Top Brand Award, SPARKLE By KAREN CHAN is a HK original creative cultural designer brand fusing fashion, art and culture, dedicated to reviving the Intangible Cultural Heritage of cheongsam, combining Eastern and Western fashion aesthetics, using digitally printed original patterns and bespoke fabrics, transforming cheongsam into modern cultural fashion with artistic and HK pop cultural elements.
SPARKLE By KAREN CHAN is all about telling the beautiful story of Hong Kong, using Art x Heritage x Sustainability as the main theme to express Hong Kong’s rich diverse culture and unsurpassed beautiful natural scenery through the brand’s original patterns, creating a “time capsule” that tells the cultural history and heritage of Hong Kong, infusing art and culture into our lifestyle and heralding the heritage of history and sustainability through the form of wearable art.
Aside from winning HK Top Brand Award and numerous cultural and artistic awards, SPARKLE by KAREN CHAN has participated in 16 international fashion shows including HK Fashion Week-CENTRESTAGE for five consecutive years, Haw Par Cultural Fashion Show, Berlin PV Sustainable Fashion Show, and the only HK brand invited to participate twice in Milan Fashion Week, LA Fashion Week, New York Fashion Week, Shanghai Chic Fashion Week, Shenzhen Fashion Week and Bangkok Fashion Week since borders reopened after COVID, and is also the first brand in HK fashion history to be invited to participate in the preeminent Paris Fashion Week SS2025 at the Louvre in September of 2024.
SPARKLE by KAREN CHAN is also the first fashion brand invited by HK Museum of Art to collaborate using priceless Chinese masterpiece paintings including Wine Pots and Chrysanthemums by Qi Baishi, Bamboo in Snow by Gao Jianfu, Dwellings Perch Where the White Clouds Hover Still by Wan Qingli, Gourds by Qi Baishi, Red Plum Blossoms & Rock by Wu Changshuo, Flower Rain by Hon Chi-fun, Patchwork and Abode in the Colorful Lake by Wu Guanzhong. The artists’ powerful ink wash brushstrokes are transformed into glorious original silk fabrics which are then intricately handcrafted by SPARKLE by KAREN CHAN’s Cheongsam Honorary Advisor - HK Intangible Cultural Heritage Inheritor Master Fung Yauchoi into breathtaking and elegant haute couture cheongsams and kung-fu jackets.
SPARKLE by KAREN CHAN is also the first fashion brand invited by HK Heritage Museum and Hong Kong Fung Yuen Butterfly Reserve to collaborate using their fine exhibits as fashion design patterns to create modern Hong Kong Chinese style cheongsams and kung-fu jackets, and is the first fashion brand invited by HK Heritage Museum director to co-host a talk on “Culture and Sustainability of Cheongsam”. SPARKLE by KAREN CHAN’s “Peony” cheongsam has also been chosen and put on permanent display.by China National Silk Museum.
Aside from prominent museums, SPARKLE by KAREN CHAN consistently collaborates with IP brands and cross disciples/sectors including HK Philharmonic, Esso, Sanrio, B-Duck, anime artists, architects, industrial and furniture designers to create original designs, and transforming those designs into cultural lifestyle products and young avant-garde wearable art.