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Just right "Just right"
The ±0 brand symbol means "just right".
People will naturally choose what product is best for their lives based on past experience. This is an act of exploring your own preferences.
The process is a bit like shrinking all the options gradually, and finally making a decision after being dilemma (swaying), hesitating, and worrying about losing one or the other.
A shape that is "Just right"
We create a shape that can be used for a long time, using fashionable elements and vocabulary, but not limited by too many fashion trends.
A size that is “Just right”
At first glance, the size of the ±0 product is small, because we want to bring the myth about the size back to a proper and safe feeling.
A price that is "Just right"
The target prices we set are all affordable, and we can easily have them whenever we need them.
We are the midpoint between consumers' preferences and considerations.
It not only finds a balance point for consumers' desire conflicts, but also provides a starting point for a better life.