NOW’s design philosophy is to insist on using natural Gemstone as the basis for design, and to convey the story of every natural Gemstone through product design based on what we have learned and experience.

Natural Gemstone are the natural crystallization of minerals, which have been bred on the surface for thousands of years or even hundreds of millions of years. Our natural Gemstone come from different countries and origins, so every natural Gemstone is unique. NOW does not make a large number of replicated products. For every natural Gemstone, we think carefully and design jewelry suitable for Asians to wear daily. Jewelry, according to the characteristics of natural Gemstone, designs of different temperament jewelry, low-key and dazzling, feminine but resolute, NOW Design hopes to provide a diversified jewelry market with more refined choices. Every Gemstone has a beautiful story. There is no preciousness about Gemstone, only if you can see its beauty.

We screen carefully and carefully design to produce the best quality. NOW's metalworking production comes from experienced craftsmen, using the most practical and international standard metal to create exquisite, beautiful and safe products for NOW.

"The choice of the past makes the present, the choice of the present determines the future" NOW focuses on the rhythm of the heart in the present and looks forward to seeing you.