"We design products with sincerity, pursue ease of use, and bring touching moments to people's lives, and hope that our products will become world standard pioneers."

"nonoji" is a brand based on the humble, friendly and approachable image of the Japanese.
LEBEN was founded in Yokohama, Japan. In 1999, when it entered the 21st century, it began to design, produce and sell "infant tableware" for first-time self-feeding, school tableware that is more convenient for children to use, and ergonomic daily necessities.
The design concept extends from the pursuit of functionality to the most natural and pure beauty. Starting from the conceptual origin of the product itself, it is classified and organized, from which ideas are constantly generated, and finally a sensual and natural design concept is achieved.
LEBEN's children's tableware products are often introduced on Japanese TV news programs and are known for being practical and interesting. In the future, we will continue to use our endless creativity to create more well-received new products to continue this sense of happiness.