The nifty colors brand was co-founded in 2013 by a number of senior Japanese umbrella craftsmen. The company is located next to the famous Sensoji Temple in Japan. The brand combines traditional Japanese umbrella craftsmanship and continues to combine fashionable design elements to develop exclusive humanized innovations. nifty colors proposes umbrellas and raincoats that can comfortably and happily respond to changes in the "weather" every day. For example, a lightweight folding umbrella that can handle rainstorms and sunlight at any time and can be opened gently with one hand. And high-intensity parasols that block the sun and heat. Going beyond the boundaries of gender and age, adding comfortable colors and patterns, making the user's daily "nifty".