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TIMU, established in 2018, creates waterwear tailored for Asians: reconnecting with the ocean’s essence and courageously embracing the beauty of life and body confidence.
The name TIMU originates from Taiwan’s Rukai indigenous tribe, symbolizing “salt” and “sea.” The brand was inspired by founder Amber’s passion for freediving and the ocean. The “T” cleverly represents the tides (Tidal) and the ebb and flow of life, while also reflecting the brand’s roots in Taiwan. Each product is crafted with eco-friendly fabrics produced by Taiwan’s leading textile manufacturers, designed specifically for Asians.
Beyond prioritizing sustainability in fabric choices and production processes, TIMU integrates a focus on fashion and art, transforming swimwear into “everyday wear” that combines aesthetics and functionality. With the belief in “Simpler style, better life,” TIMU delivers confidence, timelessness, and sophistication, accompanying you to explore your true self and immerse freely in the embrace of nature.