We are a small, family-owned business founded by a Swedish and Hong Kong designer duo, driven by the idea of creating minimal yet distinctive accessories at fair prices, with a strong commitment to environmental sustainability.

Rooted in Scandinavian design principles, we embrace simplicity—not just in aesthetics but in function and sustainability. To us, minimalism is more than a style; it’s about creating timeless, functional pieces with minimal impact on the planet. Meanwhile, calling Hong Kong our home inspires us with its dynamic contrasts—chaotic urban landscapes, neon-lit streets, and the fusion of tradition with modernity. This blend of influences results in a unique design philosophy, where simple lines meet striking color contrasts.

As climate change and waste become urgent global issues, our mission to create high-quality accessories with minimal environmental impact is more important than ever. We are working towards becoming a carbon-neutral, waste-free brand. That’s why we carefully select quality, sustainable materials, ensuring our pieces are made to last—so you can wear them for years to come, without compromise.