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The LOFNPIN brand features cuteness as its distinctive characteristic, incorporating elements into every product through a minimalist design style. The brand focuses on a color palette that exudes a girlish vibe, creating a soft and adorable atmosphere. Cats and penguins are considered the key elements of the brand, not only shaping cute images but also giving the brand's products a lively and vibrant personality. In addition to cats and penguins, the LOFNPIN brand also introduces various animal character products, attracting customers who love cute animals. Each product incorporates a story theme, allowing consumers to form emotional connections with the products.
LOFNPIN is named after a charming girl character named "LOFN" from a mobile game, with the brand's core product line focusing on pins and related accessories.