Lam Pei Studio is currently developing two signature illustration brands "Flying Sofye"(2012) & "Lonely Bear"(2019). Its production and art licensing projects not only include prints but also extends to various products like designer toys and textile goods. Since 2013, Lam Pei has been exploring the stories of “Flying Sofye Series”, while the characters in the series started appearing in different shopping mall activities in Hong Kong. In recent years, Lam Pei Studio has also launched related Vinyl Toys and exhibited them in different international trendy toy shows in Beijing, Shanghai, Japan, Thailand, Taipei, etc. Supported by the "Seventh Animation Support Program", Lam Pei’s latest “Flying Sofye” project is a three-minute short film animation on Flying Sofye’s adventure story.

The gentle, pretty, lively yet mysterious image of Flying Sofye reminds us the heroic character in 60-70s Hong Kong movie, "The Black Rose", who steals from the corrupted rich and gives to the desperate poor. However, Flying Sofye could not do anything except exploring the story behind old things and people.