(1) Corporate philosophy:
In 1986, the two bottles of loofah water included in the wife’s dowry were the mother-in-law’s secret recipe for daily skin care. The mother-in-law, who was already 80 years old at the time, still had smooth and delicate skin, and no traces of age could be seen on her face. With a sincere heart of cherishing and being grateful, these two bottles of loofah water inspired Chairman Shi Zhongguang to use pastoral essence to make skin care products, allowing Guangyuan Liang to develop into a skin care brand made in Taiwan. Two bottles of loofah water inspired Chairman Shi's beauty career of being friendly to the people and loving the soil, using natural elements to achieve the romance behind countless beauties, and creating a natural and people-friendly national brand in Taiwan's skin care products industry. After 30 years of running the brand, Chairman Shi is now thinking more and further. He wants to bring the 30-year-old Guangyuanliang, made in Taiwan, out of Taiwan and sell it overseas, putting the green romance of the island on the wave of international brands. On top of that, I hope that in the next thirty years, we will create stronger brand assets, so that this romance will not only continue to protect the beauty of generations to come, but also take more pragmatic actions so that Taiwanese brands can have another star on the international stage. Shining star.
(2) Corporate mission:
Guangshi’s continuous flow of beauty and kindness creates a beautiful, romantic and happy island:
What we run is a beautiful business. We not only want to make consumers beautiful externally, but also make the entire island moisturize every inch of the island with the beauty and romance nurtured by the beautiful and kind thoughts of Guangyuan Liang Enterprise. Mu; "Spread a steady stream of beautiful and kind things". Guang Yuanliang hopes that he can apply this beautiful and kind thoughts to every corner of the island, making the island more beautiful because of Guang Yuanliang.
Therefore, Guangyuanliang adheres to the solid spirit of Made in Taiwan and is committed to brand building, combining the strength of MIT Made in Taiwan with the brand value, injecting more detailed connotations into Made in Taiwan, and through different operating models, working with raw material suppliers, and channel, establish a cooperative economy of mutual assistance and mutual benefit with fellow villagers, insist on providing consumers with high-quality products that are close to the people, and share the company's operating results with employees, create happy employment opportunities and a happy working environment, and build this externally beautiful Industry, applying beauty to all aspects of life, making Guangyuanliang a national skin care brand that creates beauty both inside and outside.
(3) Corporate vision:
Taiwan’s No. 1 national skin care brand shines brightly around the world
Taiwan must face the world. Brands are an important element in creating high added value for products. The brand development of Made in Taiwan is an important key to enhancing Taiwan's overall industrial upgrading and competitiveness. Therefore, Guangyuanliang must comprehensively upgrade its industry, Clear market brand positioning, creative brand visual expression, etc., move westward and southward, and then achieve the vision of global brand layout, so that the advantages of Taiwan’s manufacturing can inject prosperity and upward force into Taiwan’s economy, and create products that can shine globally. A national skin care brand based on Taiwanese rural plant extracts.
