Simple but not simple
Jian Jian Li was born from a profound and simple wish - hoping that life can be simpler and happier.

The contradictions and rifts in the past make people deeply feel the powerlessness caused by complexity. At that moment, "simplicity" became a desire and a belief - not only the relief from tediousness, but also the persistence of emotions and original intentions. This thought eventually turned into the name of the brand and became its soul.

In this pursuit of "simplicity", we create pure beauty with professionalism. Every product, from raw material selection to production process, is the ultimate pursuit of details. Using top-notch, high-quality ingredients and integrating Eastern delicacy and Western baking creativity, every creation contains persistence in quality and love for life.

"Simplicity" is not a compromise, but a kind of wisdom. It carries the warmth of reconciliation and embodies tribute to the past and expectations for the future. In every creation, Jian Li perfectly combines emotion, professionalism and purity, so that every bite conveys the deepest sense of happiness.

Simplicity is not only the pursuit of simple beauty, but also a philosophy of life. We hope that through every encounter, we can awaken people to cherish the essence of life and make "simplicity" a warm and powerful existence - because the purest simplicity is often the most profound happiness.