"Provide well-wearable boutique women's shoes and customized services, so that every customer can wear shoes that fit their feet and experience all the beauty of life."
HoQin was founded by three younger brothers Sarah, Debbie, and Phil, and combined with his father to run the Tainan shoe factory for 33 years. Father insisted that the shoes must be worn well, because wearing well is the most meticulous consideration for the guests. And "good to wear" is composed of countless details, slow work and careful work.

The three sisters and brothers used to study fashion business, product design, and shoe design at the University of the Arts in London, absorbing different aesthetics and ideas. After returning to Taiwan, he co-founded "HoQin Handmade Shoes in Tainan", inheriting the craftsmanship of good-wearing shoes, using love, taste, and fun as the DNA to design comfortable and high-quality women's shoes.