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In 2016 we launched the brand HAOLIAO.
HAOLIAO comes from a song called "Haoliao Song" in A Dream of Red Mansions, which is an expression of the exploration of life.
The spirit of the brand is meant to fit women, enrich their spiritual beliefs and seek a higher level of happiness, and the white shirt is a medium for us to recognize each other in an unfamiliar world.
The White is more strongly than any pigment, triggers the mind.
White is powerful and Color is healing, so HAOLIAO - Why Colors comes into being.
Works can exist only if they respond to emotion. Like the four seasons, spring has the beauty of everything new, summer has the beauty of hot and publicity, autumn has the beauty of full harvest, and winter leaves the beauty of silence.
Each of us is unique and we strive for each other.