Since its inception in 2013, the fictional product line "iDEA GOES ON!" has expanded to include over 200 items. Among them, the most highly-regarded and successfully realized products are those from iDEA GOES ON! shop & factory. The concept is to offer items that bring smiles to people's faces in their daily lives. Currently, the product lineup consists of three items: "Fruit Sandwich washi Tape," "Puddle coaster," and "Sunny spot place mat," These products are created and sold by "DESIGN STUDIO GOES," a design production company located in the northern Aoyama district of Tokyo. They typically specialize in design work related to corporate advertising and sales promotions.