Brand Profile

Genic Eyewear is a Hong Kong eyewear brand founded by London College of Fashion graduate Emily Tai in 2012. She is a visionary keen on providing more varieties of handmade eyewear in the market.
The balance between aesthetics and functionality is always the utmost importance to the brand. Specializing in Asian design, Genic Eyewear offers comfort fitting eyeglasses with the careful use of high quality Italian acetate. Inspired by the retro and vintage style in art and fashion, the choice of colours and shapes of the eyeglasses are uniquely chosen. The craftsmanship of their eyeglasses is praised by many as the production is led by a group of local eyewear crafters with experience over 30 years. The brand also organizes regular workshops for participants to design and create eyeglasses which enables more to understand the beauty of handmade eyewear.
Unique and affordable, Genic Eyewear is the talk of the town. In August 2018, the brand launched its flagship optical store in Mong Kong, the famous shopping hub in Hong Kong.


Designer Profile

Graduated from London College of Fashion with the major in footwear design, Emily Tai took a little time to realize her passion for eyewear design and found Genic Eyewear in 2012.
As an art lover, her style is greatly influenced by architecture, photography, fashion and so on which provide countless inspirations for the brand and her creations. Suffering from generic serious short sight, she is determined to create everyday eyewears both stylish and functional. She hopes to offer more choices designed according to Asian facial features.
Emily Tai is determined to pay tribute to the traditional craftsmanship in handmade eyewear by presenting collections of thoroughly designed and produced eyeglasses.