FEAR OF MISSING MASK (FOMA) operates under the slogan “Creating the Past”, reinterpreting symbolic elements of the past through a modern perspective to propose new ideas about identity and self-expression as a postmodern brand.

The concept of the "mask" symbolizes the dual emotions of protection and concealment, exploring the complex psychology of modern individuals while delivering philosophical messages through its designs.

FOMA expands its brand identity through two distinct lines:

CORE Line: Embodying philosophical depth with geometric designs and advanced materials, CORE delves into the themes of identity and contradiction, showcasing the essence of the brand.
SHIFT Line: Offering a more accessible and trendy style, SHIFT simplifies CORE's message, making the brand's identity more relatable and present in everyday life.
FEAR OF MISSING MASK goes beyond simple products to deliver a creative experience where philosophy and aesthetics coexist, firmly establishing itself as a unique and innovative brand.