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About Floyd
We were founded in 2005 as a collective focusing on enhancing life through design.
Our mission is to bring emotion, surprise, and smiles to the world.
Bringing emotion, surprise and smiles to the world.
Floyd products are born from where our awareness intersects with a change in perspective. Our designs are not based on shape or superficial decoration, rather, we reinterpret the world as it exists to create value with original ideas and innovative approaches, focusing on originality and our process. Our mission is to share the sense of emotion and surprise that can come from when we see things through the playful spirit of the imagination.
Starting from "?"
"Do we want to make just another product, or do we want to create something new that people truly value?" For us, craftsmanship begins with "?" and just good enough is never enough. We create products that we believe in - products that carry emotion, surprise and smiles to the world.
Craftsmanship that makes you go "!"
We raise the bar on the meaning of quality with design that goes beyond conventional thinking, detailing the origin and the story of everything we create. Each product has been inspired by looking to our world for moments of "!" and by our work with craftsmen all over Japan. We incorporate this inspiration into everything we make, from the moment you open each box to the moment you take each piece into your hands.