FishChief is a brand that focuses on Marine creatures and was established in 2017 after my graduation from university. My strong desire to share the fascinating culture of the ocean with the public and bridge the gap between humans and the ocean led to the creation of this brand. The primary mission of FishChief is to convey the messages of the ocean to the land.
Each FishChief design incorporates fundamental knowledge of the ocean, whether it be an introduction to marine life or addressing current ocean issues. In addition, FishChief actively participates in various projects hosted by Taiwan's government agencies or NGOs that focus on marine conservation. The goal is to promote an understanding of the ocean's environment and marine biology.