The opportunity of "favoring" comes from the health of the fur boy
For a long time, kidney disease and cats seem to have an unresolvable relationship. The founder of "Chongxing" has long experience in caring for cats with kidneys. After following the instructions of the veterinarian to feed the cat with the prescribed dry food for kidney disease, the condition seemed to be under control, but it only lasted for a short period of time, and the condition suddenly deteriorated.
The quality of ingredients is a good recipe for diet therapy
"Apart from prescription food for sick cats, don't they have a healthier choice?" While continuously reflecting on whether prescription dry food is appropriate, the founder began to study the beneficial dietary remedies for fur babies. During the review of the benefits of different fresh ingredients for pets, I learned that the quality of the ingredients deeply affects the health of furry children.
Implement the traditional herbal health concept
The founder has been associated with Chinese herbal medicine since he was a child, and his mother has done a lot of research on Chinese medicine. "In fact, there was a saying in ancient China that "medicine and food are homologous", and the same concept can also be extended to Maohai. Maohai, like us, has health problems gradually emerging as he gets older. To prevent disease before it happens, even if there is no disease and no pain, start To keep them healthy."
With this concept, the Chongxing team began to refer to the five-color health concept of traditional Chinese medicine. Breaking through the practice of traditional pet food, choosing ingredients in line with the concept of Chinese medicine diet, with a variety of high-quality meats, in early 2019, the trial launch of fresh food packs and medicinal soups for different health functions, the response was very enthusiastic in the pet fair, and the sales were ideal. Take the first step to success.
Strict quality control of human food grade products
In the process of research and development, the team has always insisted on selecting high-quality natural materials and adopting strict quality control to strictly control the product quality. Chongxing fresh food products are steamed and boiled to let each different ingredient show its own flavor. Fortunately, Chongxing pursues to keep the original appearance of the food as much as possible, and does not do any commercial beautification processing. The development process insists on no flavoring, no preservatives, no MSG, no coloring, and no fragrance. The purpose is to allow the fur child to absorb comprehensive nutrition while also being able to Achieve the effect of daily diet therapy and health preservation, and provide Mao's parents and children with more healthy choices.
