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Ethique, an environmentally conscious cleaning product from New Zealand.
Founder Brianne, a biologist and formulator. One day she took a shower and accidentally dropped the shampoo to the ground. Looking at the leaked shampoo disappeared with the water, she was surprised at how much water we used in shampoo, shower gel and conditioner. So she started her business at the age of 20 and worked on the development of solid detergents. Use natural and pure materials to create a cleansing product with a natural aroma.