"Creation is an endless journey to pursue oneself."

People often ask me what clothes mean to me?
The clothing itself is like a person's second skin, representing one's own Icon.
For me, the creation of clothing is the process of constantly inquiring about myself, turning my inner thoughts into expressions of clothing time and time again.

When I was growing up, I continued to accept and at the same time resisted the long-term shaping of the social system, whether it is family, school, society, interpersonal, tangible or intangible, this is an endless process of personality stereotypes, "be yourself" It is a series of conflicts and struggles.

Unknowingly, I chewed and internalized the endless nourishment brought to creation by these conflicts and struggles, constantly facing self-fascination, self-paranoia, self-adoration, self-questioning, self-confusion, and paranoid eating So "be yourself" is like an addictive poison.

Wandering in the neutral and fuzzy zone, everyone is a unique individual. Clothing is like a diverse medium that allows us to present ourselves more faithfully. In fact, masculinity and femininity do not exist deep in our hearts.

ERICHAOLIC was born out of this idea, hoping to give clothing a unique sense of soul.

The brand name ERICHAOLIC is a fusion of the three words ERIC, HAO and HOLIC, derived from the concept of "heaven, earth, and people".

"天" is HAO, "浩", the name given by the original family
"Land" is HOLIC, "Indulge" implies self-fascination caused by resisting the system
"Ren" is ERIC, and this English name is how people think and call me

There is a fanatical and addictive fascination with "self", this is ERICHAOLIC.