Do Up Shoelace

DO UP brings over 30 years of experience in ribbon manufacturing and development, transforming long-held dreams into the foundation of our brand entrepreneurship. After gaining an understanding of consumers' pursuit of unique lifestyle preferences, we have designed a distinct shoelace series driven by a personalized concept, catalyzing a brand transformation.
Connecting Creative Shoelace Dream Factory
DO UP's pursuit of "uniqueness" empowers individuals to express their personalities and match their own style through shoelaces. Using core professional technology for production, we maintain strict quality control while continuously developing innovative products that balance functionality and fashion. Shoelaces are no longer just shoelaces; they are infused with clever creative designs that seamlessly integrate with a fashionable lifestyle attitude. This allows consumers to change their shoelaces, effectively giving their shoes a whole new look, in accordance with their mood and clothing choices.
Starting with Me, Creating a Journey of Change
In the transformation of the ribbon industry, we embrace the spirit of "believing to see." DO UP takes the lead, crafting a quality brand that resonates deeply with people. We make shoelaces a one-of-a-kind accessory, connecting to create a new focal point that captures everyone's attention.