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Xiangxuan was established at the end of 2014. This brand was originally a new year's new hope set by the manager Sylvie: he wanted to have his own vintage selection store besides his full-time design job at the time. However, because of his unique vision of selecting accessories, he was supported by customers, so he was fortunate to turn this part-time job into a full-time job, and embarked on the road of antique jewelry selection shop. Inlaid, which sounds the same as "multiply", is the visual symbol X, which represents the core value of the brand, which is to decorate a unique self with antique jewelry on the crossroads of history and style.
In the past eight years, the selection of products in the store has become more and more extensive: from the early days of being obsessed with modern fashion jewelry, to today gradually focusing on antique jewelry that is more than a hundred years old. During this period, he has participated in countless markets, held more than 10 private salon exhibitions and sales activities, handled thousands of objects, and honed his unique style of selection. In 2022, the official website of the brand was established.
The dimension of time and space spanned by the selection is actually a beautiful love poem written by the founder of the brand to all those who love old things.
In 2022, the latest brand identity logo will take the double S in the brand name CROSSROADS, which is coiled in a snake shape. Snake is one of the most ancient and diverse images in antique jewelry. It has been wandering between life and death, good and evil, cunning and wisdom for a long time. The pattern on the double snakes is taken from the star style of Queen Marie Antony's sky ring (bague au firmament) admired by the owner of the brand: the most powerful woman in Europe at that time arrogantly asked a jeweler to order it for her A work that condenses the stars in the sky at the fingertips.
And those of us who wear antique jewelry have captured a world spanning ancient and modern times and collected a piece of history.