From the beginning of its establishment, the adult sugar team has set a clear brand plan-de-pornography. They hope to reverse the vulgar stereotype of the sex toys industry, pass the sunshine and the beautiful brand concept to female consumers, so that sex toys can also be used Having a sense of beauty and being on the stage, women will no longer be embarrassed when talking about sex toys, do not deliberately avoid, do not mention shame, and they are not too enthusiastic to publicize, but return to a relaxed and ordinary.

In the process of cooperating with many brands, the attitude of the adult sugar is not to actively cater to it, but to calm down and stick to his own style. "I have always emphasized to the team that although we are making sex-related products, we must keep a distance from pornography and vulgarity, and don't cross the line." Zhang Zhiwei said.

Out of the protection of its own brand value, Da Ren Tang tends to be more cautious than its partners in content control. They hope to seek resonance with users on a spiritual level, and establish communication with users with the help of elements such as art, fashion, and public welfare. In terms of value and concept transmission, the team is also trying content platforms that are favored by young people like Station B.
"The brand upgrade is the result of our careful consideration. The old name CW is the abbreviation of Courage & Wisdom. It means that every girl can love herself, retain courage and wisdom, and face her physical needs and inner desires.