Baby-murmur, came from the founder's first experience as a mother, when watching her baby talking to themselves and wondering what they were trying to say. This sparked the idea for a brand that would use clothing to help babies express themselves, combining imagination and fun to bring smiles to everyone's faces and create a joyful atmosphere.
When designing these clothes, one of the founder's top priorities was to ensure that the fabrics were soft and safe for newborns, while also being practical and cute. The first popular item was the "Handle with Care" belly-protecting butterfly shirt, which was designed with the elderly grandparents' care for newborns in mind, covering the legs and belly while remaining breathable.
The founder hopes that babies wearing "Baby-murmur" clothes will be filled with love and happy memories.