ASAKUKI あ さ の く う き

ASAKUKI comes from the Japanese pronunciation (朝 の空気 - あ さ の く う き "air in the morning") whose products relate to healthy family life.

ASAKUKI（Brand Expectation）

We envision a better life for all through quality household products grounded in technological innovation.

INNOVATION：Innovation is the most critical factor for a company. In particular, our industry demands innovation given the presence of constant and daily competition and new demands. It is innovation that sets ASAKUKI different from its competitors. Innovation will assist us in viewing the industry from a long-term perspective.

COMFORT：At ASAKUKI, our quality household products, which feature a sense of design, are introduced to the market in a way that makes everyone feel comfortable. Everything we do demonstrates excellence and creativity.

TECHNOLOGY：By assembling technology-based household products, we diminish the time and effort involved in performing certain activities at home. At ASAKUKI, an emphasis is placed on creativity and innovation with novel and different mindsets.