A thoughtless story about launching a coffee business.

“Boss, what is your job before joining coffee business?”
“I worked in the financial industry.”
“The profit in that industry is quite well, why you are so thoughtless?”
“Well, I thought the profit of black gold is much better then counting other people’s money. However, it’s an unbelievable financial black hole. I have to upgrade or purchase more equipments every year. “


“72 Hours Café, where did you get the idea for this name?”

Most customers are looking for fresh roasted coffee beans, but the flavors of coffee are not rich enough when coffee just finishing roast process.
The roasted coffee beans need a while to exhaust CO2 and mature. After this process, coffee beans can present their best flavor to coffee tasters.
Base on our roasting procedures, our fresh roasted coffee beans take about 72 hours to complete mature process, so we call ourselves “72 Hours Café.”

A good coffee is worthwhile to wait 72 hours.
Enjoy each sip.

Ca a valu 72 heures d'attendre.
Bien s'amusez au café!

Insist on making-to-order, provide the freshest coffee.
Insist on hand-pick. Eliminate blemished, insects-eaten, and moldy beans.
Insist on digital record. Ensure the stability of every batch, and keep seeking better coffee flavor.
Insist on recommending good coffee.
Insist on delivering high quality batch to customers.

To someone who also insists on good stuff!