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■About us
3. LIETO is a baby fashion brand based on the concept of "proposing fashion that is a little refined from a baby feeling".
Starting with the bib like a scarf "STAIF", we are selling items that are "refined" just by adding them to your coordination.
■bib + scarf = “STAIF” birth background
“STAIF” was born from the desire to create stylish bibs that are both functional and fashionable.
My son kept on wearing a bib without stopping drooling while the children around him were taking off their bibs.
Even if his body grows, he can't let go of his bib, and his baby-like bib doesn't suit him. Even though he wore nice clothes, the bib ruined it.
As a solution to such problems, “STAIF” was born, which has the functionality of a bib that catches drool, and the design that can be used as a fashion item like a scarf.
I would be happy if “STAIF” could further expand the range of ways in which you can enjoy fashion.