"Good coffee must have a connection with customers."
From brand positioning, tonality, beans and utensils to the training of baristas, Wang Ce does not pretend to be others, and all participate personally. He hopes to bring the "human taste" of coffee drinks in his mind to the coffee brand he founded. The drinking experience is enhanced and passed on to every consumer.
Yegacheffe, Sidham, and Guji are all export provinces that produce high-quality specialty coffee in Ethiopia. Although they are all known for their native species, the topography, soil, and microclimate cause the coffee beans in each region of Ethiopia to have their own characteristics.
The water washing treatment makes the native species have a fresh and elegant white flower aroma, bright citric acid, light tea-like body fat, and Asian countries with a deep tea-drinking culture are especially pleasing.

