Synopsis:
"The 1930s – remember this era!" A time universally recognized in the fashion world for its ultimate elegance. Chun-Chun (born Liu Ching-hsiang), the iconic singer from Dadaocheng who popularized hits like "Wang Chun Feng," lived through this period. In Dadaocheng, Taipei, where international fashion exchanges were already frequent, Chun-Chun was a representative figure of contemporary Taiwanese fashion trends, whether performing on stage or leading the way in the popular entertainment scene. This represents an important imprint of culture and local industry.
Using the intangible cultural heritage of Dadaocheng—its folk songs—as the historical backdrop, this story is shaped into a brand narrative through cross-disciplinary adaptation.
The cinematic IP "Melody of Elegance" is translated into a local characteristic storybook that walks hand-in-hand with the local fashion industry.
Editor-in-Chief: Wu Chung-mei
Copywriter: Chang Fu-yun
Illustrator: Liao Chiao-yuan
Animator: Cheng Yu-ping
Publisher: Feng Ya Tsun Creative Co., Ltd.
Product Dimensions: Approx. 21.8 x 26 cm
Page Count: 24 pages
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- Machine-made
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- Taiwan
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- No.71,010 - Stationery | No.1,512 - Indie Press
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- Listing Summary
- Set against the backdrop of Dadaocheng in the 1930s, this work deeply intertwines a cinematic IP with the legendary life of the acclaimed singer Chun-Chun, recreating Taiwan's pinnacle of elegant fashion heritage. Through a cross-disciplinary translation of intangible cultural heritage, opening this picture book allows one to revisit the glorious days of Dadaocheng amidst captivating melodies and exquisite attire.
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