[Guo Yuanyi X Nie Yongzhen] With Time-Guo Yuanyi 150th Anniversary Gift Box

Won the 2017 Golden Pin Design Award Based on the brand’s 150-year “accompaniment” and the pastry story of “integration of Chinese and Western elements” as the core concept, Taiwan’s earliest dessert-"cake" was selected as the starting point. Guo Yuanyi and designer Nie Yongzhen teamed up to create the "Time of Accompaniment-Guo Yuanyi 150th Anniversary" "Souvenir gift box", from the taste, shape, outer box, bag and even extended to the space display, all use "cake" as the core design element. It is hoped that Taiwan’s first designer cake renovation will interpret the local "cake food culture" Taste memory. The taste part is based on the theme of "beans + tea"-"beans" are Taiwanese pastry ingredients, and "tea" is derived from the culture of eating cakes and tea, using Taiwanese red beans and potatoes with Western and Japanese beverages-black tea, matcha, Using the ratio of bean 3 and tea 7 to mix, two types of matcha red bean and peanut black tea are designed to accompany tea cakes. In the pastry styling part, it breaks through the past single-side compression molding method, and specially develops exclusive cake molds so that a single cake has upper and lower flavors and Chinese character design, producing exquisite cakes with double round shapes, which are extended to the window design. "It represents the companionship of beans and tea, and it also represents Guo Yuanyi's close feelings with Taiwan. The main visual is the shape of a double round cake, and the two sides of the bag are printed with different colors to echo the double taste of the tea cake. The upper layer of the gift box is accompanied by tea cakes, and the lower layer is Guo Yuanyi's classic pastries. The inner box is used to "lay out" the cakes; the "cakes" are packaged in a boutique style, and the binding paper is specially selected from the Japanese Takeo Paper Mill and the Taiwanese paper industry. , The warm earth color system extends to the 150th anniversary themed display window, fully displaying the culture of eating cakes with tea and-"bean | tea", conveying the gift-giving heart and Taiwanese culture. https://fs1.shop123.com.tw/200543/upload/harddisc/2005430_file_851961572306092020032323.png https://fs1.shop123.com.tw/200543/upload/harddisc/2005430_file_317914034720162020072447.jpg