Italy IFI Postcard: Laméda Vintage Advertisement

https://cdn.store-assets.com/s/252406/f/6792918.png - The Istituto Fotocromo Italiano (IFI), founded in Florence in 1928 by engineer Vincenzo Balocchi, was established by the Italian Association of Photographers. Balocchi was not only involved in engineering research but was also a renowned amateur photographer and former art director for Fratelli Alinari. - Today, IFI continues to be led by the same family as in its early days. Every product carries an authentic Italian heritage, with all processes—from material selection and design to production and printing—completed in Italy. The paper used is also Italian fine art paper, which perfectly renders the printed colors while embodying the timeless artistic style characteristic of Italy and other European nations. - For IFI, a rich palette of nostalgic styles and regional characteristics defines their creations. Their work spans opera, film, advertising, architecture, and literary classics, presenting a distinctive and diverse collection. Through these images, we can envision the atmosphere of bygone eras. If you are captivated by vintage Europe, IFI's creations might offer a delightful discovery.