In the Chinese zodiac, the Ox symbolizes diligence, perseverance, and abundance.
The word for Ox (牛, niú) sounds like the word for twist/turn (扭, niǔ), evoking "turning fortunes around" (扭轉乾坤). This implies good luck and a fresh start in the new year, with the Ox plowing fields of fortune throughout the seasons.
In ancient times, the Four Divine Beasts—Vermilion Bird, Black Tortoise, Azure Dragon, and White Tiger—each governed one of the cardinal directions and seasons. Under their protection for thousands of years, our land has enjoyed favorable weather, peace, and prosperity, allowing us to flourish and multiply. These sacred beasts are like auspicious stars, possessing a power that calms the heart.
Named "Gathering Blessings" (納福), this series harnesses the power of these benevolent creatures to collect good fortune within the red envelopes. Interpreted through a contemporary design language, traditional motifs are reassembled and arranged to capture the vibrant, life-giving energy of spring and ensure its enduring presence.
The lively and spirited composition of these red envelopes adds a touch of festive joy and heartfelt blessings to any celebration.
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- Taiwan
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- No.109,287 - Stationery | No.5,373 - Chinese New Year
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- Dimensions: 9 x 20 cm In the Chinese zodiac, the Ox symbolizes diligence, perseverance, and abundance. The word for Ox (牛, niú) sounds like the word for twist/turn (扭, niǔ), evoking "turning fortunes around" (扭轉乾坤). This implies good luck and a fresh start in the new year, with the Ox plowing fields of fortune throughout the seasons.
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