Italy IFI Postcard Vespa Retro Advertisement

https://cdn.store-assets.com/s/252406/f/6792918.png - The Istituto Fotocromo Italiano (IFI) was founded in Florence in 1928 by engineer Vincenzo Balocchi. Besides his engineering research, he was also a renowned amateur photographer and had served as the art director for the Fratelli Alinari company. - Today, IFI remains led by the same family as in its early days. Each product carries an authentic Italian heritage, with every step from material selection, design, to printing completed in Italy. The paper used is Italian art paper, which perfectly renders the colors of the print while embodying the enduring artistic style of Italy and other European nations. - For IFI, a rich, nostalgic aesthetic and local character define their creations. Their scope is diverse and distinctive, drawing inspiration from opera, film, advertising, and even architecture and classic literature. These images allow us to imagine the ambiance of bygone eras. If you are captivated by medieval Europe, you might find much to appreciate in IFI's work!